68% of engineering re-requests during a sprint trace back to missing or vague requirements in the PRD (Scriptonia, 2026). That number is not a product management talent problem, it's a process problem. The same failures happen predictably, across teams and companies. Understanding the root causes is the first step to eliminating them.
"Every post-mortem I've run on a failed feature traces back to the PRD. Not to engineering execution, not to QA, and not to bad luck. The spec was wrong, incomplete, or never finished, and nobody caught it before the sprint started."
— Ava K., VP Engineering at a Series C B2B SaaS company
Root cause 1: Discovery was skipped
A PRD written before discovery is a PRD written from assumptions. The most common assumption failure: the PM thinks they know what users need and writes requirements for that solution, rather than for the underlying problem. When the solution doesn't fit, the entire PRD requires a rewrite, after engineering has already started.